New sleep aid drink to help people cope with stress to be launched by Pepsi

Amelia Lucas

As the coronavirus pandemic takes a toll on the nation’s stress levels, doctors and dentists are reporting more cases of cracked teeth and insomnia

Driftwell, PepsiCo's newest drink is pitching itself as a way to combat stress and insomnia.

Employees of Pepsi came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year by CEO Ramon Laguarta. The concept won, and the food and beverage giant went to work to make it a reality.  

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